10 Golden Rules for Hashtag Etiquette

10 Golden Rules for Hashtag Etiquette

Hashtag Etiquette is real.

Hashtags are everywhere. They’re useful, interesting, and funny, but it’s important to remember that the main purpose of hashtags are to categorize your posts into certain topics, conversations, and communities. So, whether you want to promote your posts, keep organized, or find similar content, make sure to keep these top 10 tips in mind so you can make the most out of your hashtags.

Read on to become a hashtag professional!


1. Keep a list of important hashtags in the notepad on your phone. 

This is a tip specific for Instagram. On Facebook and Twitter, you should not use more than 3 hashtags, otherwise your post will be considered spam. However, on Instagram, you can use up to 30 hashtags! To save time and thumb strain, keep a list of 15-20 category tags in the notepad on your phone so you can easily copy paste the tags into your content.

2. Always hashtag your business or your blog.

By hashtagging the name of your business or blog, you’re creating a clickable and searchable link that will collect all of your posts into one organized hashtag.

Example: #imaginePR #JemBahaijoub

3. Capitalize the first letter of each word in a hashtag.

I do this because it makes hashtags easier to read and remember.

Example: #ChicagoSmallBusiness #ChicagoMompreneur


4. Be sure not to use hashtags that are too long.

Again, you want to be sure that the hashtag is readable!

Example: #SeriouslyDoNotUseLongHashtags


5. Do not use punctuation in your hashtag.

I know it may be painful to ignore punctuation, but if you use it in a hashtag, you will break the tag and it will not provide the same service.

Example: Do not use #You’reTheBest. Use #YoureTheBest


6. There should be a balance between category tags and specific tags.

When tagging a social media post, be sure to tag it the same way you would a blog post; Therefore, you should tag broader ‘categories’ as well as more specific tags. 

Categories: #Chicago #Work #Coffee #PR

Tags: #2112 #JemBahaijoub #imaginePR #RyanArnold


7. Do not shy away from more specific hashtags.

It’s important to do some research and find hashtags that are just as relevant and active as larger categories, but not as sensational. The best part of using hashtags is the opportunity to tap into certain communities and contribute to a particular conversation. So, find a conversation that you want to be a part of in order to find the community that you and your business belong in.

Example: #ChicagoSmallBusiness#ChicagoFoodie#ChicagoMom.


8. On Instagram, leave your hashtags in the first comment.

If you plan to use a lot of hashtags (specifically on instagram because you should not use more than 2 hashtags per post on Facebook and Twitter), be sure to add the hashtags in the first comment instead of the caption. This will keep your message clear and concise.





9. When adding hashtags to the first comment on Instagram, be sure to add them directly after posting.

This is important, because when you search under certain hashtags on Instagram, it organizes the content in two ways: Most Popular and Most Recent. Your post will only be at the top of Most Recent for short time, so in order to get the most visibility, you’ll have to add the hashtags as soon as possible after posting.


10. Please proofread.

This goes for hashtags and everything else you post online. Read your entire caption out loud to yourself to be sure you’re not missing any typos.




Have a great tip that I missed? Tell me in a comment below!



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