24 Mar 5 Instant Instagram Tips
If you want to step up your Instagram game, gain followers, and find your unique place in the Instagram community, you’ve come to the right blog post. Below are my top 5 Instagram tips to help you on your social media adventure!
1. Know Your Hashtag Etiquette
Hashtags are #life. Instagram allows you to use up to 30 hashtags per post, and I suggest you use between 20 and 30. Make sure the tags are relevant, because the point of tagging things is to add to a conversation, so be aware of the following you’ll be tapping into.
Hashtagging brings your content into a particular conversation in a certain community. You can use this to your advantage by searching hashtags to find the people you want to follow in your personal Instagram community. Find people or businesses with similar content and interests to build up your following in a positive and exciting way.
Some people like to write their caption, leave a little space, and then write all their hashtags. I personally prefer to post the hashtags in the first comment immediately after posting. I’ve found that posts look more natural and sleek when the hashtags are completely out of the way of captions. It’s important to note that this preference is an aesthetic choice – no matter where you write your hashtags, they will certainly do their job.
2. Quality Content Is King (and Queen)
A surefire way to get attention is to have stellar content, so make sure you’re posting high quality photos. We’re lucky because cell phones now have amazing photo quality, so this should be super easy. My main point is, please don’t post super pixelated, dark photos. No one wants to see that.
Make sure that your profile has an overall consistent palette. If you’re looking to gain followers, you can be sure they will inspect your page as a whole before they decide to follow or not. The easiest way to be consistent is to use the same filter on every photo.
It’s important that you choose a filter that enhances photos instead of completely changing them. You want to be sure to choose a filter that isn’t dramatic so that it will work with all types of photos.
3. Think Like A Photographer
As a photographer, my biggest pet peeve is when people don’t pay respect and attention to light. When you’re taking photos for social media, use natural light whenever possible and make sure the light is always behind the camera. If you have a low quality photo that you’d like to post, read about VSCO below.
4. Use The Right Instagram Tools
There are a multitude of tools to help you on your Instagram journey. My particular favourites are:
You’ve probably heard of this app before, but I have to insist on its quality. There’s thousands of incredible filters, many of which you can collect for free over time. So, even if you don’t get the lighting quite right, VSCO will always be there for you.
Schedugr.am is another app that will always be there for you. It’s the only site that will post to Instagram for you! It costs $20 per month per Instagram profile, but you can have up to 8 Instagram accounts linked to one Schedugr.am account. I highly recommend Schedugr.am so you can schedule all your posts ahead of time and gain attention without even thinking about it.
Make sure your Instagram is a business account so you can get all those amazing analytics! The most important statistic to know is when your followers are most active – this is vital for knowing the best time to post.
5. Create Content Themes
Be sure to create a “Content Road Map” for your Instagram business page. A “Content Road Map” is a written strategy that dictates the post theme for each day of the week. This will keep your social media presence consistent, reliable, and straightforward. This doesn’t mean you cannot post spontaneous in-the-moment photos (after all that is what Instagram is intended for); However, it helps you keep aligned with your brand message and it takes the guesswork out of planning your content in advance.
Do you know any tips that I missed? Comment them below!
Written by Alexandra Gerard. Alexandra is a freelance hustler in Chicago, providing blogging, photography, and social media services. You can find her on Instagram: @itsyagrlgerry.