27 Jan 12 Top Tips For Your Social Media Strategy
An effective social media marketing plan should be an essential component of any small business’s growth strategy. Social media is crucial for brand awareness but the field is ever-changing; Therefore, it can be overwhelming when you’re faced with so many platforms and possibilities.
1 Follow the Rule of Thirds
#12DaysOfStrategy On the first day of Christmas, be sure to follow the Rule of Thirds! The Rule of Thirds states that one third of your social media content should be a RESOURCE (tips, advice), a third should be SELF-PROMOTIONAL (sales, offers), and a third should be PERSONAL (behind the scenes, meet the team). #imaginePR #ChicagoPR
2. Create a Social Media Editorial Calendar
3. Plan a Content Road Map
4. Third Party Scheduling Tools
5. An Instagram Palette
#12DaysOfStrategy On the fifth day of Christmas, create a palette for your Instagram! Instagram is a visually led platform and it’s important to think critically about your page as a whole. For example, consider using the same filter on every photo. My favorite filter is Gingham! #imaginePR #ChicagoPR
6. Consider Your Audience
7. Organic Interaction is a Must
8. Make it Visual
9. Make it Personal
10. Quality Over Quantity
11. Check Your Analytics
#12DaysOfStrategy On the eleventh day of Christmas, check your analytics! Analytics allow you to see personalized data, such as which posts are most successful and what your peak posting times should be. It can even be as simple as using an excel spreadsheet to track the growth of your following! #imaginePR #ChicagoPR
12. Have Some Fun!
#12DaysOfStrategy On the twelfth day of Christmas, make sure to have some fun! Your social media strategy should be catered toward your specific strengths and weaknesses as a brand. Be sure you’re having fun with your posts — if you’re having a good time, your followers are sure to, as well! #imaginePR #ChicagoPR
Do you know any great social media marketing tips that I didn’t include? Comment them below!